How to Craft the Perfect Bio for Every Social Network
Everyone knows that first impressions matter. And many of your potential clients will get their first impression of your business from your social media. Precisely, your bio or “about me” snippets.
It’s crucial that they find all the information they need in these few sentences. Otherwise they might just click away.
Whenever I start working with a new client, I look at each of their existing social media profiles and analyze their bio. Most often, I tweak it. Sometimes, there’s not enough information, sometimes there’s just too much gibberish.
Whatever the social network, make sure you include all relevant information, and lose the fluff. Adding an emoji or two is fine, but writing your whole bio in emojis and hoping people will decipher it? That’s not gonna work.
I invite you to open up tabs of all the social networks you’re using for your business, and compare them against the checklist below.
Do they have everything they need?
What to Write in Your Instagram Bio
Who you are, what you do. Let people know what your business does, and who it’s for. Add your brand hashtag if you have one, and encourage people to use it.
Keep it simple. This is your professional account, so it’s irrelevant that you’re a “dog mom”. Unless you’re selling dog products, in which case it’s good to show you have first hand experience.
Call to action. Use Instagram’s buttons to create a sense of urgency and direct your ideal customer to move forward: call now, shop now, book now… You get the drill!
Link to your website or shop. This one’s a MUST. Take advantage of the only clickable link on Instagram to showcase the products or services you’re selling. No clickable link = no sales.
Note: Instagram bios are limited to 150 characters. In 2023, Instagram introduced the option of adding up to five clickable links in every bio.
What to Write in Your Facebook About Section
Fill in all the details. There are dedicated fields for everything from your website to your location. Don’t leave anything empty, unless it’s not relevant (e.g. no opening hours if you don’t have a physical location).
Who you are, what you do. Once again, it’s crucial that people know what your business does and for whom. Add your brand slogan and hashtag if you have one.
Keywords. Optimize your page with keywords, to rank better in Facebook searches.
Our story section. Share the entire story of your brand in this often overlooked section. This is a great opportunity to connect with your audience and even get a little personal.
Note: Facebook about sections are limited to 255 characters.
What to Write in Your Twitter Bio
Who you are, what you do. Yes, this one again. Share relevant information about you and your brand, including your brand mission. Keep it short. Add your brand hashtag if you have one.
Keywords. People can find your Twitter profile on search engines when you’re using the right keywords for your business.
Links. Your main platform should be linked under your Twitter bio, but you can use additional (clickable) links in the actual text of the bio. That’s a great spot for seasonal offers!
Note: Twitter bios are limited to 160 characters.
What to Write in Your Pinterest Bio
Who you are, what you do. Also known as the elevator pitch. Describe what you do, your niche, and include a relevant hashtag.
Keywords. Pinterest is a search engine of images, and it works like one. When people search for your niche, your profile should pop up. Since you don’t have that much space in the actual bio, add keywords to your business name as well.
Link. Your website should be linked and (hopefully) verified. This is how you can claim and verify your website on Pinterest. You can also claim your Instagram, Etsy, and YouTube profiles.
Contact. Pinterest allow your business email and phone number to be on display, so share them if you want potential clients to contact you that way.
Location. Don’t leave out your location, especially if you’re hoping to reach local customers!
Note: Pinterest about sections are limited to 160 characters.